Alcoholics Beverages
Creating new markets utilizing chilled logistics
We utilize our strength in chilled logistics to distribute fresh sake that was previously only available at Japanese sake breweries to consumers. By creating new value, we aim to revitalize the alcoholic beverage market.
Chilled Liquor
General term for low-temperature alcoholic beverages handled by NIPPON ACCESS
We use the term “Chilled Liquor” to refer to our fresh, low-temperature alcoholic beverages, and NIPPON ACCESS will take the lead in creating new brands.
Concept
Playing on the double meaning of “chill,” we propose NIPPON ACCESS’s selection of chilled alcoholic beverages as a fashionable tool to create a relaxed and soothing atmosphere.
Chilled = Low temperature / Laid-back
Target market
The number of women drinking Japanese sake is increasing, especially among the younger age group. Young purchasers of alcoholic beverages tend to be more selective.
★High-value-added products that don’t depend on price appeals
★A feeling of excitement (and stress relief) that comes from enjoying special alcoholic beverages previously only available in restaurants at home
By promoting high-quality Chilled Liquor in a variety of categories with a focus on solving market challenges, we aim to revitalize sales floors, create a sense of excitement, and broaden the range of alcoholic beverage purchases.
Selection of Chilled Liquor
Namazake
Due to being unpasteurized, this special type of sake was previously only available at its place of origin. However, NIPPON ACCESS has overcome the issues in handling and transporting it, and now delivers its fresh deliciousness nationwide with chilled delivery.
Craft beer
We offer a wide range of specialty craft beers, including local brews and seasonal fruit-infused varieties, allowing you to savor the taste of each season. We deliver the seasonal deliciousness directly to our customers.
Establishment of a Chilled Logistics Network
We are strengthening proposals for chilled sake by leveraging our chilled logistics.
Original Product Development
Based on the market-in concept, we develop products that meet consumer needs through market analysis.
Collaboration products with Tokyo Sports Press
In the fiercely competitive ready-to-drink market, we aim to differentiate ourselves through a collaboration with Tokyo Sports Press. By offering highly profitable products with a high unit cost, we contribute to increasing unit prices and mark-up value for retailers.
Fresh hop beer
We have commercialized fresh hop beer using freshly harvested domestic hops. By incorporating a sense of seasonality and freshness into our beer, we aim to entice consumers to purchase them.