Retail Solutions
Guiding Retailers to Solve Their Challenges through Data and Analysis
Retailers face various challenges. Through collaboration between sales representatives who understand the real issues and the marketing department, we propose solutions that lead to genuine problem-solving. This involves analyzing market and consumer changes, trade areas, category insights, and more.
Approaches That Lead to Solutions
Category Management
Increasing the “fans” of product categories
Category Management involves analyzing market trends, movements, and store POS data for specific product categories, such as “dairy products,” “seasonings,” and “dry foods.” By incorporating these insights into biannual merchandising strategies, promotional plans, and shelf layout concepts, we aim to expand the fan base for those categories.
Shopper Marketing
Strategies based on a deep understanding of consumer profiles
By utilizing purchase data from ID-POS systems, along with surveys and N1 analysis (discovering individual latent needs), we gain an understanding of consumers. This understanding not only informs sales strategies but also helps devise approaches to engage those who have not visited the stores.
Area Marketing
Insights based on location
Based on area data (such as household income, family composition, age distribution of residents, and competitive store presence), we analyze the needs that consumers have for local stores. This approach is effective not only for opening new stores but also for planning renovations and regular operations.
