Sales Promotions & Campaigns
Encouraging customers to buy!
We propose and plan various sales promotions and campaigns that capture diversified consumer needs. With a unique perspective stemming from our network of manufacturers and retailers, we aim to revitalize the whole sales floor.
Grand Prix Awards
Excitement created from competition
●New Product Grand Prix
Since 2009, we have been implementing a promotional plan that introduces new products of the season in a ranking format. At the exhibitions held twice a year by NIPPON ACCESS, all entries are sampled by general consumers. They evaluate each product from various angles, such as price, taste, quantity, ease of use, trendiness, and recommendation, to determine the ranking. The results are publicly announced through a dedicated website and social media and are also utilized by manufacturers and retailers. From a consumer perspective, the New Product Grand Prix delivers the latest trends in food.
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●Dried Noodles Grand Prix
This is a sales promotion event that aims to introduce the unique flavors and wide variety of Japan’s soba, udon, and somen noodles, each crafted from the climate and culture of different regions nationwide, to people of all ages. Through this event, we strive to widely promote the merits of dried noodles, a traditional Japanese food. At the venue, we not only offer menus featuring noodles from various regions nationwide but also conduct a Grand Prix based on visitor voting, along with a host of other exciting events.
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●Frozen Award
Since 2013, we have been running consumer campaigns for frozen foods and ice cream to boost activity and sales in the frozen food and ice cream sections. With the sponsorship of major frozen food manufacturers and ice cream makers, we determine rankings through consumer voting on nominated products. Additionally, we run closed campaigns simultaneously to further expand in-store sales.
Promotional Planning
Combining various channels to promote the appeal of products
●Microwave Restaurant
Microwave Restaurant was a limited-time event where participants could choose from over 200 types of frozen food and ice cream to heat up themselves and enjoy. It was launched in 2022 as a spin-off project following the Frozen Award in Tokyo and received an overwhelming response. At one point, there were 8,000 groups on the waiting list for cancellations. We also held events in Osaka and Nagoya, where reservations filled up immediately. The popularity was such that 15,000 groups were waiting for cancellations.
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●Chilled Liquor Pop-Up Store
Leveraging our strength in low-temperature logistics, we have launched a new brand called ‘Chillshu,' which allows us to distribute fresh sake that was previously difficult to deliver. To increase consumer awareness, we opened a limited-time pop-up store called ‘Find Your Favorite Sake! Chillshu Marche' in Kichijoji, Tokyo. Furthermore, in 2025, we revamped the brand design and enhanced in-store promotional materials. Through sales floor proposals, we aim to expand the number of retail stores and create more touchpoints between ‘Chillshu' and general consumers.
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Members Only Website
Connecting with general consumers through continuous information distribution
●Food Campaign Website
This members-only website allows you to enjoy the various campaigns that we are running. In addition to promoting the campaigns themselves, it also features special offers that include gifts and bonus points. The actions and feedback from participants will not only help improve future sales promotions and campaign planning but also lead to various proposals for manufacturers and retailers.
