Changes, Challenges, and Speed

In 2023, the global situation remained unstable due to the prolonged Russia-Ukraine war and the outbreak of the Israel-Palestine conflict, and soaring costs of raw materials, resources, and fuel, coupled with the depreciation of the yen, led to increased prices for various goods. While the market shifted from the deflationary trend of the past 30 years to an inflationary one, real wages did not rise as expected, raising concerns that people are living more frugally. On the other hand, the reclassification of COVID-19 to Class 5 has led to a recovery in human traffic, with increased inbound demand and tourism. This has resulted in a polarization of consumer behavior, where some are seeking affordable products while others are seeking premium products that offer added value. Consumer preferences are constantly changing—good taste, improved sleep quality, stress relief, mood enhancement, and better work productivity are just a few of the values that people are looking for. In this environment, Nippon Access will continuously strive to create a new and unique business model that cannot be imitated by our competitors by embracing “changes and challenges” with a constant sense of speed. In accordance with our corporate philosophy, we are committed to “protecting, connecting, and creating” taste that touches the heart in order to enhance job satisfaction and mobilize our individual strengths, thereby playing a role as a bridge to the future of people and food. In this way, we will strive to contribute to society through the food business and continuously increase our corporate value.